In my working experience, pitching your self as a podcast interview issue is incredibly distinct from pitching your reserve to a publisher or obtaining on tv, with 1 exception: you have to do your homework.
Pitching your manuscript to a publisher needs a formal proposal containing specified things, these as a internet marketing system and a competitiveness and complementary textbooks area, in addition to sample chapters. Converse-show hosts like Jay Leno have incredibly distinct rules for would-be friends, together the lines of You should use our e-mail submission variety and you should ship video clip a individual format. And, of study course, for print media protection, there's the conventional push release and its social media variants.
Get a Own Approach
Due to the fact most podcasts are a personalized and casual medium, most podcasters are suspicious of internet marketing-talk and push releases, primarily if the pitch looks like some thing that's been sent out on a huge scale. Most podcasters have smaller, vocal audiences, people today who consider of them as close friends and who will let them know in no unsure phrases if they do not like a show. There's a powerful feeling of neighborhood amongst podcasters and listeners, and when it arrives to doing interviews, podcasters desire people today who are part of that neighborhood to people today who are not, except the interviewee is really properly-recognised.
Like bloggers (and lots of podcasters are bloggers), podcasters are as most likely to lambaste a negative pitch to their listeners as to simply just trash it and disregard it. To study what not to do, take a search at the Undesirable Pitch Blog .
Picking Podcasts to Pitch
In April 2006, FeedBurner reported that it was publishing 44,000 podcast feeds. That's superior news: it's a rather secure bet that whichever you're composing about, an individual is podcasting about it. And no, you will not have to hear to all 44,000 in buy to know which ones to pitch.
Bear in mind the viewers profile you had to create when you produced your reserve proposal? You want to obtain podcasters whose audiences are the identical as your best reader. These are extra most likely to be podcasters who speak about the identical subjects as your reserve than reserve evaluation or literary podcasts, while you must not overlook these, possibly.
To obtain podcasts on the proper issue, look at out podcast directories like iTunes and Podcast Alley, which allow for listeners to amount and evaluation podcasts. Go through the descriptions and the assessments and make a shortlist of the most most likely candidates.
And, of study course, do not overlook any podcasts you're by now listening to.
Joining the 'In Group'
So what do you do immediately after you've long gone by way of and located the maximum-rated podcasts on subjects relevant to your reserve? 1st, hear to the podcast. Improved however, subscribe to the podcast and hear to several displays. Go through the show notes and the opinions. Obtain out every time interviews are a common part of the show. (Some displays attribute interviews each week, other folks often, and some not at all.)
Following, start off commenting. When you depart a comment on the show's weblog, you can enter the URL for your reserve in its place of your dwelling webpage for some subjective self-marketing, but the critical factor is to answer thoughtfully to some thing in that episode. Create a paragraph or two that continues the discussion and displays that you know what you're talking about.
Though podcasters do not essentially anticipate people today they've interviewed to hear to each show from then on, they're shy off any person who interest would seem much too self-serving. Just mainly because a podcast has a good deal of listeners does not imply that you'll like the show or the podcaster. If you do not, do not consider to pretend it in buy to achieve a possible marketplace for your reserve. Make confident the podcast and its host (s) are a superior healthy for your temperament just before you consider to line up an interview.
It's That Basic
You'll likely have to do this extra than after just before the podcaster requests to interview you, but if what you say is appealing plenty of to the listeners (who will commonly hear it as properly as possessing the opportunity to examine It on the show weblog), the podcaster may well make contact with you right away. If not, hold listening and commenting for a couple displays, and strike up an e-mail correspondence with the podcaster.
At the time you're confident that the podcaster and the listeners know who you are and obtain your opinions appealing, volunteer your self as an interviewee. And as lengthy as there's plenty of time just before the interview day, ship the podcaster a copy of your reserve. Even if the interview is not about the reserve by itself (and it likely will not be), possessing the reserve in hand will help the podcaster to arrive up with interview queries.
Retain the Discussion Likely
Naturally you'll want to hear to the episode with your interview in it, but do not halt there. Examine the show notes to see what listeners have to say about the show. Is there anything at all you can pick up on and answer to?
It's also a superior idea to hear to the up coming episode for extra responses, and to ship in any responses you have to queries which might have arrive up. Some queries might arrive instantly to you, but lots of listeners truly feel extra cozy dealing with the podcast host (s).
If plenty of listeners want to know extra, you might get invited back again for yet another interview.
Some podcasters also evaluation textbooks. Without a doubt, there are reserve assessments podcasts out there, and it does not harm to search for them. A podcaster who likes your reserve might also generate up a shorter evaluation on the show weblog and include an Amazon affiliate hyperlink.
A single of the nicest matters about podcast interviews, while, is that you can hyperlink instantly to the episode from your personal website with out possessing to worry about how to cope with the audio file at your finish. (Quite normally, while, podcasters will give you authorization to repost the file on your personal site if you wish to do so.)
Ideal of all, while, you do not have to go by way of levels of screening to get access to a podcaster – which is part of why podcasters have these focused lovers.
© 2006 Sallie Goetsch